Originally Posted at the VCE Vblog - The Choice Overload Problem
My wife recently signed our family up for Netflix, and ever since then I've been perusing the catalog late at night trying to find something interesting that isn't a pre-2000 era movie. There's a few different "Best of 'TED Talks'" so I decided to give it a whirl. The first one I watched was called "Life Hacks". I was immediately dialed in from the different ways people view everyday situations. Heck, one of my favorite ones was Terry Moore: How to tie your shoes and I realized I had been tying my shoes the wrong way my entire life. But there was another one that hit home for me.
Sheena Iyengar (@Sheena_Iyengar) is a Professor at the Columbia Business School, a graduate of Stanford University, and has an extensive list of published works and research studies. A few years ago, she gave a famous TED Talk called How to make choosing easier. It has received 1,000,000+ views on TED.com and YouTube. She discusses research findings from case studies done by choices that CEOs and individuals such as you and I make on a daily basis. As well as the choices that are made when we are given a set amount of options. I would encourage you to watch the entire 16min segment (atleast the first 7 minutes), but I'll summarize in the next paragraph.
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