Smart move in a world where "VM" or "vSomething" branding is moving away. I'm sure VMTurbo won't be the only company (or person) to rebrand themselves by the end of 2017. The focus has shifted away from VM monitoring which has become harder and harder to differentiate. Most monitoring programs are looking for their niche, and VMTurbo isn't any different.
An excerpt from the full Press Release says:
the company announced it was rebranding to become Turbonomic, the autonomic cloud platform, to reflect customers’ embrace of real-time autonomic systems that enable their application workloads to self-manage across private and public cloud environments, continuously maintaining a healthy state of performance, efficiency and agility with no manual intervention required.
This will be a fun time as we look into the growing trend of cloud, containers and more!